Followup is set up to be a Software as a Service application that allows salespeople to send out brochure style “follow up” information to prospects and clients. Each one is tailored specifically to the customer to provide a unique experience for each Followup. The Followups are created by dragging and dropping widgets such as a welcome letter, video, or photo gallery onto the brochure. When using previously created presets, salespeople are able to create and email out brochures to prospective clients in a matter of a minute or two.